Recently commissioned by leading training and transport support company, Novadata of Braintree in Essex, after a three way pitch, Pure Energy delivers ahead of deadline...
Novadata's revamped and completely integrated new website is now live and operational...
Packed with practical features, including training information with course dates and costs, legislation updates, industry news and online shop offering transport related products, the site also benefits from improved information architecture and navigation techniques.
Haverhill based, digital communications agency Pure Energy Multimedia were commissioned to redesign and develop the new site as part of a much bigger brand refresh. The contemporary look is strengthened through the use of personalised photography on all pages and a flash animation sequence on the Home Page. Pure Energy built the site integrating SiteWise their own content management system; this allows Novadata to exercise full editorial control.
Derek Broomfield, Managing Director of Novadata explained: "Novadata has altered significantly over the past few years. The company has responded to a wide range of changes and challenges in the transport industry. We have moved successfully from a tachograph analysis bureau to a large training and transport support business. We needed to mark the difference and reflect more accurately our position in the marketplace.
"The new website is modern, vibrant and efficient, better reflecting the spirit of Novadata and the character of our service. As a result of its more consistent design concept, including some stunning photography, the site is now a unified whole and through enhanced brand integration compliments our company literature. The combination of speed, simplicity, security and accessibility provides us with a strong online presence.
"We are extremely pleased and impressed with Pure Energy's interpretation of the brief. We have a great e-commerce site that has more than lived up to our expectations. We will be working closely with them in future. At present, they are developing a strategy for our online marketing campaign."
Jason Fitzpatrick of Pure Energy Multimedia said: "This has been a great project to work on. It offered us the opportunity to create a corporate website for Novadata which effectively elevates the image of the company, its services and high standards. We feel we have created a design that accurately represents Novadata's brand identity."
Story By: Elaine Collins
Date : 15-08-2006